Walmart hypermarket stores receive record orders on 618 Shopping Festival, with 226% sales increase on Walmart WeChat Mini Program
On 618 Shopping Festival this year, Walmart hypermarket stores in China all received a record number of orders, with double-digit growth from the same day last year. More than 100 stores saw their historical records broken. During this year's 618 Shopping Festival, Walmart intensified its new product strategy and jointly kick started with JD the Walmart-JD New Program, which aims to bring a differentiated and fresh shopping experience to customers, support the growth and development of new products, further connect diversified shopping scenarios and commodity supply links, and achieve win-win for all through full-domain marketing resonance.
More than 100 Walmart stores cross China took a record number of orders on June 18, with sales on the Walmart WeChat Miniprogram posting a 226% surge year on year
As of June 18, Walmart's omni-channel sales maintained rapid growth throughout this year's June 18 Shopping Festival (which lasted from June 1 to June 18), achieving remarkable results. On the day of June 18, Walmart's sales by 14:58PM already surpassed its whole day's sales on June 18 last year, and all 115 Walmart stores in China saw their orders hit a record high on the day, with double-digit growth from last year. Sales on the Walmart WeChat Miniprogram posted a 226% surge year on year, and Walmart has topped all supermarket sales on JDDJ for five consecutive years. While sales surged, Walmart's O2O order fulfillment punctuality rate remained above 95%, and its stable operational capacity ensured high-quality services. On the day of June 18 this year, Walmart's O2O orders in third- and fourth-tier cities increased by more than 80% year on year. During the mid-year promotions for June 18, Walmart fully leveraged its solid strength across the supply chain to bring a wide range of new products to omni-channel customers. For example, PepsiCo Bubly sparkling water has been selling well since its launch on Walmart omni-channel.
